{"id":5694,"date":"2014-02-26T15:35:31","date_gmt":"2014-02-26T20:35:31","guid":{"rendered":"http:\/\/www.newspapers-online.com\/auroran\/?p=5694"},"modified":"2014-03-19T16:53:58","modified_gmt":"2014-03-19T20:53:58","slug":"cultural-centre-and-meridian-credit-union-announce-gallery-partnership","status":"publish","type":"post","link":"https:\/\/www.newspapers-online.com\/auroran\/cultural-centre-and-meridian-credit-union-announce-gallery-partnership\/","title":{"rendered":"Cultural Centre and Meridian Credit Union announce gallery partnership"},"content":{"rendered":"

By Brock Weir<\/strong><\/p>\n

When banks and financial institutions see red, it is very rarely a good thing \u2013 particularly for the client.<\/p>\n

But, when Aurora\u2019s Meridian Credit Union saw red when they walked into the Aurora Cultural Centre, they saw an opportunity. <\/p>\n

Since the Aurora Cultural Centre opened its doors four years ago, its first floor Red and Blue Galleries have provided an extra splash of colour to countless community events, art exhibits and meetings. This week, the Red Gallery gives way to the Meridian Gallery.<\/p>\n

Representatives for the credit union joined Aurora Cultural Centre officials in the gallery Tuesday for the official unveiling of the newly rebranded gallery.<\/p>\n

For the Cultural Centre, the move represents a vital and enduring community partnership. <\/p>\n

\u201cWe are pleased and honoured to be in partnership with Meridian and celebrate the re-naming of the Red Gallery to the Meridian Gallery,\u201d said Cultural Board president Frank Pulumbarit \u201cWe see this as a significant commitment, not just to the Aurora Cultural Centre, but to arts and culture at large, and to the Town of Aurora.<\/p>\n

\u201cWe look forward to welcoming the public in to enjoy the many exhibitions, classes, and community events that take place in this and any other spaces in the Centre. With this gallery naming, Meridian has truly taken a leadership role in bringing together the interests of the business and artistic communities for the betterment of Aurora.\u201d<\/p>\n

Purchasing the naming rights to the Red Gallery is the latest not just in Meridian\u2019s support for the Cultural Centre, but also their efforts to \u201cenhance\u201d their profile in the Aurora community as a whole. <\/p>\n

\u201cWe\u2019re particularly excited about this partnership because we believe in the Cultural Centre, and we have believed in it since its inception,\u201d said Ann Boyle, Branch Manager of Meridian Credit Union. \u201cWe have sponsored and attended many of their events and, really, when the executive approached us personally, I was thrilled and relayed that information to my corporate partners and [they agreed] because it supports what we want to do in the community.\u201d<\/p>\n

Ms. Boyle said she believes it is a particularly good fit between them and the Centre as it is also support that reaches students, seniors, and almost everybody that comes through the Cultural Centre\u2019s doors. Through their Good Neighbourhood program, they have continued to build awareness through the community.<\/p>\n

At first glance, Meridian was approached by the Board with a list of naming options, but they chose the Red Gallery strategically because it is often the starting point for many exhibitions, receptions, and community events. The deal is renewable after one year, but Meridian and Mr. Pulumbarit declined to disclose the final figures which secured them the naming rights. <\/p>\n

\u201cWe\u2019re always looking for more opportunities [for community outreach],\u201d said Ms. Boyle. \u201cWe\u2019re hoping again to sponsor this year the Special Olympics. We\u2019re also looking to do something through the Town for the environment. We\u2019re just waiting to find out what is in this community and what this community itself is looking for. We put the word out there, we\u2019ve had several requests, and we\u2019re filtering through them right now.\u201d<\/p>\n\"Facebook\"<\/a>\"twitter\"<\/a>\"mail\"<\/a>","protected":false},"excerpt":{"rendered":"

When banks and financial institutions see red, it is very rarely a good thing \u2013 particularly for the client.<\/p>\n

But, when Aurora\u2019s Meridian Credit Union saw red when they walked into the Aurora Cultural Centre, they saw an opportunity. <\/p>\n","protected":false},"author":3,"featured_media":5655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[26],"tags":[],"class_list":["post-5694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-archive"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.newspapers-online.com\/auroran\/wp-content\/uploads\/2014\/02\/2014-02-27-10.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3D2k4-1tQ","publishpress_future_action":{"enabled":false,"date":"2026-05-09 07:08:16","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/5694","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/comments?post=5694"}],"version-history":[{"count":0,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/5694\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/media\/5655"}],"wp:attachment":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/media?parent=5694"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/categories?post=5694"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/tags?post=5694"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}