{"id":36398,"date":"2025-06-05T16:25:04","date_gmt":"2025-06-05T20:25:04","guid":{"rendered":"http:\/\/www.newspapers-online.com\/auroran\/?p=36398"},"modified":"2025-06-05T16:25:06","modified_gmt":"2025-06-05T20:25:06","slug":"landmarks-lit-red-to-raise-awareness-of-menstrual-health-period-poverty","status":"publish","type":"post","link":"https:\/\/www.newspapers-online.com\/auroran\/landmarks-lit-red-to-raise-awareness-of-menstrual-health-period-poverty\/","title":{"rendered":"Landmarks lit red to raise awareness of menstrual health, period poverty"},"content":{"rendered":"\n<p>Fifty-one per cent of the population menstruates, yet it\u2019s a subject people are often reluctant to talk about.<\/p>\n\n\n\n<p>That\u2019s something the Period Purse hoped to change last week as they partnered with municipalities across Ontario, including Aurora, to light up local landmarks in red and send a message that \u201cEvery Day is Menstrual Health Day.\u201d<\/p>\n\n\n\n<p>Aurora Town Square was one such landmark to take part and organizers hoped the movement would spark a conversation not just on menstruation, but the stigma surrounding it and efforts to reduce \u201cperiod poverty\u201d nationwide.<\/p>\n\n\n\n<p>According to the Period Purse, while more than half the population menstruates, just 46 per cent feel comfortable talking about their periods, and one in six experience period poverty \u2013 that is an inability to buy or otherwise secure proper hygiene products.<\/p>\n\n\n\n<p>\u201cWhat\u2019s informing period poverty trends is really diverse, based on population density or population makeup, as well as environmental and climate factors, and then economic resources. In a place like Toronto, period poverty looks very differently than it would in Yellowknife or even in British Columbia, because we all experience life tugs and pulls in different ways,\u201d says Kristy Van Hoven of Period Purse. \u201cIn some communities, access to clean water or supplies just by distance can be a bigger challenge than perhaps a place where there\u2019s a high immigrant population and language becomes a barrier to accessing period supplies. The driver for poverty is different, but at the end of the day people are losing out on participating in their communities because they don\u2019t have access to the education or the supplies they need to have a good, healthy period.\u201d<\/p>\n\n\n\n<p>Stigma can also be fostered on many fronts, whether it is cultural or generational. Someone that associates menstruation with shame, for instance, can pass this along to the next generation, says Van Hoven. Other factors can include religious contexts or simply lack of knowledge.<\/p>\n\n\n\n<p>\u201cStigma definitely exists and there\u2019s a lot of factors playing into it,\u201d she says. \u201cI think our goal to overcome that is looking at our education programs and our outreach to see if we can find a baseline common language that everybody can use to talk about their periods that is comfortable, safe, but also scientifically informed, so at least we\u2019re starting somewhere and we can explore how culture and lived experience plays into that after we have our baseline that we can all communicate equally on.\u201d<\/p>\n\n\n\n<p>As work continues to establish a baseline, the Period Purse is already able to look back on ways they\u2019ve been able to make inroads. Asked to provide measures of success on their mandate, Van Hoven says some of the ways they count it are through menstrual policies being established in schools and workplaces, more access to products at the public level, such as in public washrooms, at information desks at local libraries, malls, and airports.<\/p>\n\n\n\n<p>\u201cThe quick demonstration of equity is easily accessible, quality products, and the real barrier there is getting started. At The Period Purse, we\u2019re developing a program and looking for partners who will help us help them navigate how to implement a free period product program in either their workplace or schools. The second thing, we had a research program over the winter where we tried to figure out the attrition rate for work and school for those that are experiencing period poverty and not being able to participate in work or be at school for any length of time because of period needs. There\u2019s not a whole lot of data, but our gut check is if we can institute some policies like in the workplace for menstrual leave or a work from home day instead of a forced in-office day for those experiencing harder or challenging periods, or if there\u2019s a way to do virtual learning for a student that may need to be out because of a period-related situation, then does that actually contribute to the overall wellbeing of the community? The economic impact of losing workers a day or two every month can be huge.\u201d<\/p>\n\n\n\n<p>To this end, The Period Purse has been actively rolling out \u201cschool action kits\u201d online that helps kids navigate starting the conversation.<\/p>\n\n\n\n<p>\u201cThe first step is really to look at your washrooms. Do you know where the period products are in your school or community spaces that you use? If you go to, like, the hockey rink for practice or soccer field, do you know where the period supplies are and are they accessible? Are you comfy with how you can get a hold of them? If not, then start trying to identify what adults you can talk to or what colleague you can talk to\u2026and you want to take some change. And then start having those conversations: This is what I need to be successful in this space, and what can we do to change that? At some point, it becomes a procurement and distribution kind of conversation and The Period Purse is happy to step in there and make some recommendations about how and where to put dispensers in, how to work with schools or community partners to have some buying power behind keeping supplies stocked\u2026 we really encourage them to reach out to us and we can help kind of navigate that implementation phase when they\u2019re ready.<\/p>\n\n\n\n<p>\u201cWhen school ramps back up, we&#8217;re hoping to get into more classrooms and we are offering free period education programs through the end of the year, so anybody that&#8217;s interested in bringing one of our educators in to help kids learn about periods or learn about period poverty and what they can do, you can certainly book those sessions through our website.\u201d<\/p>\n\n\n\n<p>For more information about these and other initiatives, visit theperiodpurse.com.<\/p>\n\n\n\n<p><strong>By Brock Weir<\/strong><\/p>\n\r\n<a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-facebook nolightbox\" data-provider=\"facebook\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.newspapers-online.com%2Fauroran%2Fwp-json%2Fwp%2Fv2%2Fposts%2F36398&#038;t=Landmarks%20lit%20red%20to%20raise%20awareness%20of%20menstrual%20health%2C%20period%20poverty&#038;s=100&#038;p&#091;url&#093;=https%3A%2F%2Fwww.newspapers-online.com%2Fauroran%2Fwp-json%2Fwp%2Fv2%2Fposts%2F36398&#038;p&#091;images&#093;&#091;0&#093;=https%3A%2F%2Fwww.newspapers-online.com%2Fauroran%2Fwp-content%2Fuploads%2F2025%2F06%2F2025-06-05-07.jpg&#038;p&#091;title&#093;=Landmarks%20lit%20red%20to%20raise%20awareness%20of%20menstrual%20health%2C%20period%20poverty\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"Facebook\" title=\"Share on Facebook\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.newspapers-online.com\/auroran\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/facebook.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-twitter nolightbox\" data-provider=\"twitter\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.newspapers-online.com%2Fauroran%2Fwp-json%2Fwp%2Fv2%2Fposts%2F36398&#038;text=Like%3F\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"twitter\" title=\"Share on Twitter\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.newspapers-online.com\/auroran\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/twitter.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-mail nolightbox\" data-provider=\"mail\" rel=\"nofollow\" title=\"Share by email\" href=\"mailto:?subject=Landmarks%20lit%20red%20to%20raise%20awareness%20of%20menstrual%20health%2C%20period%20poverty&#038;body=Like%3F:%20https%3A%2F%2Fwww.newspapers-online.com%2Fauroran%2Fwp-json%2Fwp%2Fv2%2Fposts%2F36398\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"mail\" title=\"Share by email\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.newspapers-online.com\/auroran\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/mail.png\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>Fifty-one per cent of the population menstruates, yet it\u2019s a subject people are often reluctant to talk about. That\u2019s something the Period Purse hoped to change last week as they partnered with municipalities across Ontario, including Aurora, to light up local landmarks in red and send a message that \u201cEvery Day is Menstrual Health Day.\u201d [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":36399,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,5],"tags":[],"class_list":["post-36398","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general_news","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.newspapers-online.com\/auroran\/wp-content\/uploads\/2025\/06\/2025-06-05-07.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3D2k4-9t4","publishpress_future_action":{"enabled":false,"date":"2026-04-15 08:47:39","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/36398","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/comments?post=36398"}],"version-history":[{"count":1,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/36398\/revisions"}],"predecessor-version":[{"id":36400,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/36398\/revisions\/36400"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/media\/36399"}],"wp:attachment":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/media?parent=36398"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/categories?post=36398"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/tags?post=36398"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}