{"id":30741,"date":"2022-02-03T19:19:48","date_gmt":"2022-02-04T00:19:48","guid":{"rendered":"http:\/\/www.newspapers-online.com\/auroran\/?p=30741"},"modified":"2022-02-03T19:26:46","modified_gmt":"2022-02-04T00:26:46","slug":"emerging-aurora-plugs-town-as-up-and-coming-player-for-business-community","status":"publish","type":"post","link":"https:\/\/www.newspapers-online.com\/auroran\/emerging-aurora-plugs-town-as-up-and-coming-player-for-business-community\/","title":{"rendered":"Emerging Aurora plugs Town as \u201cup and coming player\u201d for business community"},"content":{"rendered":"\n

The Town of Aurora was named after the Goddess of the Dawn, and local business leaders are hoping there is a renewed dawn on the horizon.<\/p>\n\n\n\n

This is a guiding driver for Emerging Aurora, a new campaign led by the Town\u2019s Economic Development Board to target business investment, support existing business, revitalize the downtown core, and engage the community.<\/p>\n\n\n\n

Emerging Aurora, it is hoped, will build awareness of new initiatives and business sports as the community continues to work through the fallout of the global pandemic, said Lisa Hausz, Manager of Economic Development and Policy for the Town of Aurora. <\/p>\n\n\n\n

\u201cIt will help identify projects and programs that support economic development strategic plan initiatives,\u201d she said. \u201cThe intent is to run the Emerging Aurora campaign through the remaining life of the Economic Development Strategic Plan, which is 2023, and while I cannot believe we\u2019re speaking of 2023, that will be the year the Board will begin a new Strategic Plan, building on the momentum we\u2019re currently experiencing.<\/p>\n\n\n\n

\u201cEmerging now as an up-and-coming player in attracting business and talent that will really position Aurora for the future.\u201d<\/p>\n\n\n\n

The Emerging Aurora campaign can be found on Instagram and Twitter @emergingaurora and in addition to promotion on social media and online, it will include several business stories and videos, highlights of which were recently presented to Council.<\/p>\n\n\n\n

\u201cAs part of the video campaign\u2026one speaks to the history of the Town and downtown revitalization,\u201d said Ms. Hausz, on the presentations that include testimonials from business leaders large and small, including Don Walker, former CEO of Magna International and Mae Khamissa, co-owner of Omars Shoes. \u201cIts aim is to encourage engagement and attraction of what is to come in downtown Aurora with a little insight on what makes Aurora special.<\/p>\n\n\n\n

\u201cThe second video\u2026takes off from the history of the Town and speaks to current business leaders in Aurora from a variety of industries, including manufacturing, technology, retail and professional services. Its intent is to share why Aurora is emerging as a great place to consider for a business location by the leaders that call Aurora home.\u201d<\/p>\n\n\n\n

The videos show Aurora\u2019s \u201cemergence\u201d from what is described as a \u201cdusty crossroads\u201d that ultimately became the heart of the Town, expanding outward.<\/p>\n\n\n\n

The videos were receive warmly by Council in the last meeting before the winter break, with lawmakers asking for more detail on strategy to ensure the videos reach their target audiences.<\/p>\n\n\n\n

\u201cWe have a full plan,\u201d said Ms. Hausz, responding to questions from Councillor Michael Thompson. \u201cStarting in January and throughout the whole year, we have regular advertising and a media push not only for residents to get that feel, but also for businesses who are looking to locate in Aurora and get that message across.\u201d<\/p>\n\n\n\n

\u201cI look forward to hearing more about the results and continuing to hear from you,\u201d said Councillor Thompson.<\/p>\n\n\n\n

Also showing their support was Councillor Rachel Gilliland who said she was \u201cglad\u201d to hear of the plan moving forward.<\/p>\n\n\n\n

\u201cLet\u2019s spread [the videos] as much as we can,\u201d she said. \u201cI am glad to hear you have a plan moving forward with some media attention and it is not a one-and-done video we\u2019re throwing into cyberspace.\u201d<\/p>\n\n\n\n

Mayor Mrakas also voiced his support, singling out the video on the Town\u2019s historic downtown core as one that \u201cpulls a little bit on the heartstrings\u2026 to show you a bit of where the Town has come from, where we\u2019re going, and the excitement we\u2019re about to embark on as a Town and a community.\u201d<\/p>\n\n\n\n

\u201cWhen you look at the individuals who are in that video, from a global perspective, to a national perspective, to a local perspective, they represent all those different sectors in the business community and they\u2019re all right here in the Town of Aurora,\u201d he said. \u201cJust hearing what they had to say, dedicated to innovation and leadership, when you hear these executives at such a high level speak about this Town\u2026 and the feeling like it is home, some of those words really resonate strongly and I think it will resonate very well across the GTHA.\u201d<\/p>\n\n\n\n

By Brock Weir
Editor
Local Journalism Initiative Reporter<\/strong><\/p>\n\r\n\"Facebook\"<\/a>\"twitter\"<\/a>\"mail\"<\/a>","protected":false},"excerpt":{"rendered":"

The Town of Aurora was named after the Goddess of the Dawn, and local business leaders are hoping there is a renewed dawn on the horizon. This is a guiding driver for Emerging Aurora, a new campaign led by the Town\u2019s Economic Development Board to target business investment, support existing business, revitalize the downtown core, […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,5],"tags":[],"class_list":["post-30741","post","type-post","status-publish","format-standard","hentry","category-general_news","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3D2k4-7ZP","publishpress_future_action":{"enabled":false,"date":"2026-05-21 05:07:38","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/30741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/comments?post=30741"}],"version-history":[{"count":0,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/30741\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/media?parent=30741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/categories?post=30741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/tags?post=30741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}