{"id":26206,"date":"2020-03-19T19:39:18","date_gmt":"2020-03-19T23:39:18","guid":{"rendered":"http:\/\/www.newspapers-online.com\/auroran\/?p=26206"},"modified":"2020-03-19T19:39:27","modified_gmt":"2020-03-19T23:39:27","slug":"kitchen-table-ceos-helps-mom-preneurs-make-their-businesses-grow","status":"publish","type":"post","link":"https:\/\/www.newspapers-online.com\/auroran\/kitchen-table-ceos-helps-mom-preneurs-make-their-businesses-grow\/","title":{"rendered":"Kitchen Table CEOs helps \u201cmom-preneurs\u201d make their businesses grow"},"content":{"rendered":"\n

Finding that work-live balance is often a difficult task, particularly if you\u2019re juggling being a spouse and parent with trying to make your business grow.<\/p>\n\n\n\n

Tracy Smith knows this reality all too well.<\/p>\n\n\n\n

A freelance writer by trade, the 30-year Aurora resident\nwas looking to build her portfolio while also balancing \u201cbeing a present and\nawesome mom and wife \u2013 two things that are most important to me.\u201d In trying to\nfind that balance herself, she knew other moms were looking to do the same, and\nMs. Smith decided to use her skills to try and try to help herself and others\nredress the balance.<\/p>\n\n\n\n

Earlier this month, Ms. Smith launched Kitchen Table\nCEOs, an online resource for women entrepreneurs looking for tips, tricks,\nresources and support to help grow their small businesses and make their lives\neasier.<\/p>\n\n\n\n

Having worked in the communications industry for more\nthan a decade, Ms. Smith saw that entrepreneurs and small business owners needed\nhelp navigating an ever-changing landscape, one which is evolving rapidly\nthanks to the online world.<\/p>\n\n\n\n

\u201cLast spring, I was thinking about formalizing and\npackaging up some of my services a little bit more efficiently and, in the\nprocess of doing that, I thought, \u2018You know what? Let me take my writing,\ncommunication and networking experience and put it all in one place for women\nentrepreneurs to help them with all the hats they need to wear on a daily basis\nand provide the tips, tricks, resources and supports to run their businesses\nbut also run their daily lives.<\/p>\n\n\n\n

\u201cAs a group, entrepreneurs are required to do so many\nthings; you have your business you\u2019re trying to run, but you have all these\nother pieces that are required to run a business that you might not be as\nskilled in [such as] invoicing, rebranding, learning social media,\ncommunications and outreach to your clients, professional writing. Now, all of\nthose things you\u2019re responsible for because you don\u2019t have an IT department to\nhelp you. For a lot of entrepreneurs, that can be really overwhelming and for\nmoms who are starting up a business from home, a lot of times you also have the\ndemands of family and running a home. You have this sort of unique balance of\ngrowing your business and supporting your family and [what I want to do with\nthis] is help these mom-preneurs with both sides, to help make their life\neasier and help make their business grow.\u201d<\/p>\n\n\n\n

In the short week since its inception, Kitchen Table CEOs\nhas gone from strength to strength, with content ranging from social media post\nideas, a how-to on setting up a Facebook business account, a comprehensive\n\u201csocial media dictionary\u201d, and tutorials on everything from writing to when to\nupdate your professional head-shot.<\/p>\n\n\n\n

To get a handle on what mom-preneurs might want from a\nresource like Kitchen Table CEOs, Ms. Smith went right to the source. A lot of\nher friends and peers are currently at the stage in their lives where they are\nthinking about starting their own businesses, so she talked to many local\nbusiness owners and women in the community. She sent out surveys asking what\nthey were struggling with, what they needed help with, and this, she says, was\n\u201ca huge part of understanding\u201d the market. <\/p>\n\n\n\n

\u201cThat lightbulb moment has been the accumulation of all\nof this intel over the last seven years of what I have been helping with and\nwhat I have witnessed, plus all of my peers and what they\u2019re going through, and\nI have been able to funnel that into this website,\u201d she says. \u201cSo far, I have\ngotten amazing feedback from my network as well as my online community, so I\njust want to hear from women entrepreneurs knowing how my site has helped them.\nI would love people to download the resources, free and paid, to help them on\ntheir journey and through all those things I will be able to tell that the site\nhas helped people. Just knowing in some small way that I have been able to help\na woman feel supported or make their life easier, or have provided some sort of\ninsights or tips that have made them able to run their website more\nsuccessfully, that would be a biggie for me.<\/p>\n\n\n\n

\u201cIf you are a woman entrepreneur who runs their own\nbusiness or is starting up their own business or has a side hustle and you\u2019re\nlooking for support, tips, tricks and resources to make your life easier both\nin business and juggling your family, then come on over. We\u2019ve got lots of\nresources that will help you out. I know it is hard, I\u2019ve lived it [and] I made\nthe site for all those hard-working women out there who are trying to do it and\nwant something for themselves and their business but also want to be an amazing\nmom and want to be there for their family. I think they will find a great spot\nfor themselves if they visit us online.\u201d<\/p>\n\n\n\n

For more on Kitchen Table CEOs, visit kitchentableceos.com.<\/p>\n\n\n\n

By Brock Weir<\/strong><\/p>\n\r\n\"Facebook\"<\/a>\"twitter\"<\/a>\"mail\"<\/a>","protected":false},"excerpt":{"rendered":"

Finding that work-live balance is often a difficult task, particularly if you\u2019re juggling being a spouse and parent with trying to make your business grow. Tracy Smith knows this reality all too well. A freelance writer by trade, the 30-year Aurora resident was looking to build her portfolio while also balancing \u201cbeing a present and […]<\/p>\n","protected":false},"author":3,"featured_media":26204,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[4,5],"tags":[],"class_list":["post-26206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general_news","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/www.newspapers-online.com\/auroran\/wp-content\/uploads\/2020\/03\/2020-03-19-03.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3D2k4-6OG","publishpress_future_action":{"enabled":false,"date":"2026-05-05 11:49:15","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/26206","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/comments?post=26206"}],"version-history":[{"count":0,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/26206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/media\/26204"}],"wp:attachment":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/media?parent=26206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/categories?post=26206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/tags?post=26206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}