{"id":11638,"date":"2015-08-19T14:25:02","date_gmt":"2015-08-19T18:25:02","guid":{"rendered":"http:\/\/www.newspapers-online.com\/auroran\/?p=11638"},"modified":"2015-08-26T11:36:05","modified_gmt":"2015-08-26T15:36:05","slug":"sports-groups-make-pitch-for-hallmark-building","status":"publish","type":"post","link":"https:\/\/www.newspapers-online.com\/auroran\/sports-groups-make-pitch-for-hallmark-building\/","title":{"rendered":"Sports groups make pitch for Hallmark building"},"content":{"rendered":"<p><strong>By Brock Weir and Jake Courtepatte<\/strong><\/p>\n<p>To some, the former Hallmark Cards plant on Vandorf Road and Industrial Parkway South might seem simply an empty box of a warehouse. Local coaches, however, are looking far outside the box and are seeking municipal help to make their vision a reality. <\/p>\n<p>Sport Aurora, an umbrella group of local sports teams, made a pitch to Council last week looking for help from Town Hall in securing the expansive building for a new multipurpose sports facility, hosting space for baseball, tennis, volleyball, gymnastics, and a host of other activities.<\/p>\n<p>Adjacent to the Hallmark building is a patch of vacant land recently acquired by the Town. Although uses for the land in question will be earmarked in the upcoming new Parks and Recreation Master Plan, Aurora has been grappling for years with a lack of field space for local sports clubs, particularly soccer. With this land in play, going the extra mile to secure the Hallmark building is a natural fit for the municipality, according to Stephen Kimmerer, President of Sport Aurora. <\/p>\n<p>\u201cThis has been a part of Aurora for a number of years, but it has been empty for a number of years too,\u201d he said. \u201cWe believe it has a future as a sports and athletics centre. We\u2019re hoping that it will help a lot of our non-profit and for-profit sports and recreation providers who are in need of adequate training and competition space. This building is available for lease and possibly lease-to-own. Its potential is only limited by engineering solutions and financial boundaries.\u201d<\/p>\n<p>Joined at the podium by Bruce Stafford, founder of Storm Volleyball, the two men\u2019s pitch included calls for Council to direct staff to look into the feasibility of a partnership with local sports and recreation groups to purchase, lease, or enter into a lease-to-own agreement with the current providers and, once secure, provide rental space, customized specialty training and competition space, to benefit athletes across Aurora.<\/p>\n<p>Sections of the building avail themselves to specific sports, they noted. In addition to baseball space, volleyball and tennis courts, there is also the potential for a 50 foot swimming pool. <\/p>\n<p>\u201cAnything that is multipurpose, this place could theoretically host,\u201d said Mr. Kimmerer. \u201cWhat makes it even more interesting is this building is adjacent to land [the Town] already owns. If we were to vision this being a sports centre, we could have lights, a track, a soccer pitch, a baseball diamond \u2013 all this would fit in with some engineering. You have no residential around it, so you could put lights in and it could be quite an amazing sports centre.\u201d<\/p>\n<p>Council ultimately voted to receive the comments of the two men, tasking Al Downey, Aurora\u2019s Director of Parks and Recreation to report back to Council on their proposal.<\/p>\n<p>Among their concerns, however, were the cost of renovating the existing building to tailor it to their ambitious vision. A number of factors, architecturally and otherwise, need to be considered before the numbers can be crunched, said Mr. Stafford. An engineering component would need to take a look at which elements can be removed and what can stay.<\/p>\n<p>\u201cOne of the things we\u2019re looking at right now is if we can put something forward that would lock the building up for us to do further investigation to confirm people who want to get involved, people who want to sign on the dotted line, to have permanent space, whether it be a 10 plus 10 lease rather than permitting it from the Town,\u201d said Mr. Stafford. \u201cThat is our vision. We don\u2019t want to permit it from the Town because then it is hard to put your own money into it. Using my own example of volleyball, I would like to have something going there for 20 or 30 years. If I can put in volleyball courts and know I am paying the lease to the Town, that is the route I want to take.\u201d<\/p>\n<p>Looking over what was at the table, Council saw the merit in looking further. Councillor Paul Pirri, for instance, said there was \u201cdefinitely a lot of potential\u201d in what they proposed, but whether that \u201cpotential can be actualized\u201d tells the tale. Councillor Michael Thompson added he saw similar opportunities when he learned Hallmark was selling up but, at the time, something like this wasn\u2019t possible and he looked forward to a report back to Council.<\/p>\n<p>Following the meeting, the proponents said they were pleased with the reception their pitch received.<\/p>\n<p>\u201cYou could see a lot of big smiles on faces when we presented,\u201d said Mr. Stafford. \u201cThey seemed excited about the proposal. From a volleyball perspective, we cannot find buildings that have high enough ceilings. We\u2019ve been looking for a place of our own to get out of the schools for well over ten years. All we usually find are eighteen-foot ceiling warehouses with a million columns.\u201d<\/p>\n<a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-facebook nolightbox\" data-provider=\"facebook\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Facebook\" href=\"https:\/\/www.facebook.com\/sharer.php?u=https%3A%2F%2Fwww.newspapers-online.com%2Fauroran%2Fwp-json%2Fwp%2Fv2%2Fposts%2F11638&#038;t=Sports%20groups%20make%20pitch%20for%20Hallmark%20building&#038;s=100&#038;p&#091;url&#093;=https%3A%2F%2Fwww.newspapers-online.com%2Fauroran%2Fwp-json%2Fwp%2Fv2%2Fposts%2F11638&#038;p&#091;images&#093;&#091;0&#093;=&#038;p&#091;title&#093;=Sports%20groups%20make%20pitch%20for%20Hallmark%20building\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"Facebook\" title=\"Share on Facebook\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.newspapers-online.com\/auroran\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/facebook.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-twitter nolightbox\" data-provider=\"twitter\" target=\"_blank\" rel=\"nofollow\" title=\"Share on Twitter\" href=\"https:\/\/twitter.com\/intent\/tweet?url=https%3A%2F%2Fwww.newspapers-online.com%2Fauroran%2Fwp-json%2Fwp%2Fv2%2Fposts%2F11638&#038;text=Like%3F\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px;margin-right:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"twitter\" title=\"Share on Twitter\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.newspapers-online.com\/auroran\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/twitter.png\" \/><\/a><a class=\"synved-social-button synved-social-button-share synved-social-size-24 synved-social-resolution-single synved-social-provider-mail nolightbox\" data-provider=\"mail\" rel=\"nofollow\" title=\"Share by email\" href=\"mailto:?subject=Sports%20groups%20make%20pitch%20for%20Hallmark%20building&#038;body=Like%3F:%20https%3A%2F%2Fwww.newspapers-online.com%2Fauroran%2Fwp-json%2Fwp%2Fv2%2Fposts%2F11638\" style=\"font-size: 0px;width:24px;height:24px;margin:0;margin-bottom:5px\"><img loading=\"lazy\" decoding=\"async\" alt=\"mail\" title=\"Share by email\" class=\"synved-share-image synved-social-image synved-social-image-share\" width=\"24\" height=\"24\" style=\"display: inline;width:24px;height:24px;margin: 0;padding: 0;border: none;box-shadow: none\" src=\"https:\/\/www.newspapers-online.com\/auroran\/wp-content\/plugins\/social-media-feather\/synved-social\/image\/social\/regular\/48x48\/mail.png\" \/><\/a>","protected":false},"excerpt":{"rendered":"<p>To some, the former Hallmark Cards plant on Vandorf Road and Industrial Parkway South might seem simply an empty box of a warehouse &#8212; but others see potential.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[4,5],"tags":[],"class_list":["post-11638","post","type-post","status-publish","format-standard","hentry","category-general_news","category-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p3D2k4-31I","publishpress_future_action":{"enabled":false,"date":"2026-05-24 11:34:09","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"category","extraData":[]},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/11638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/comments?post=11638"}],"version-history":[{"count":0,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/posts\/11638\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/media?parent=11638"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/categories?post=11638"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newspapers-online.com\/auroran\/wp-json\/wp\/v2\/tags?post=11638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}